Evidence before advice
A diagnosis built from what your site actually says.
cro.doctor reads public SaaS marketing pages, separates observation from inference, and turns the strongest evidence into one conversion hypothesis and an exact action plan.
Primary diagnosis
· hypothesis
We do not claim to know what visitors think. We identify the most plausible hesitation supported by the pages they see, then show you the observations behind it.
The process
Five focused passes
- 01
Observe the public site
We inspect reachable public marketing pages such as the homepage, features, pricing, comparison, about, and signup or contact surfaces. We capture visible copy, structure, trust signals, pricing, and selected screenshots.
- 02
Profile the buying context
We infer the product category, likely audience, pricing model, purchase risk, and comparison behavior from the site itself and from optional context you provide. These are working assumptions, not hidden customer data.
- 03
Find and rank friction
Specialist analysis looks for points where clarity, credibility, differentiation, pricing, or the path to action may break. Findings must point back to a specific page and observable element.
- 04
Form one diagnosis
Instead of treating every issue as equal, cro.doctor chooses one primary explanation for why a qualified visitor may hesitate. The diagnosis is explicitly a hypothesis and includes the evidence that supports it.
- 05
Write the treatment plan
The final passes turn observations into specific changes, copy rewrites when warranted, competitive context when available, and a short priority plan. An evidence gate checks citations and challenges unsupported claims that something is missing.
Evidence labels
What “verified” can—and cannot—mean
A citation verifies that an observation was grounded in the audited page snapshot. It does not certify the visitor psychology or future conversion effect. Those remain hypotheses to test.
- Strong page evidence
- Quoted copy is verified on the same audited page cited by the finding.
- Checked absence
- A specific expected element was checked on a reached page, not found, and not contradicted elsewhere in the captured page text. It is labeled limited evidence.
- Rejected candidate
- A missing URL, unverifiable quote, incomplete recommendation, vague absence, or contradicted claim does not become a report finding.
- Not assessed
- Unavailable competitor or page evidence is identified as unavailable rather than inferred from a name, title, or URL.
What we inspect
Public acquisition surfaces
- Homepage value proposition and primary action
- Feature and use-case communication
- Pricing structure, framing, and plan differentiation
- Trust, proof, risk reversal, and authority signals
- Signup, demo, contact, or purchase path when publicly reachable
- Named competitor pages when supplied and accessible
What we do not know
Behavior we did not measure
- Actual visitor intent, objections, or demographics
- Analytics, funnel drop-off, revenue, or experiment results
- Session recordings, interviews, surveys, or support conversations
- Authenticated onboarding and in-product experience
- Personalized, geo-specific, or active A/B-test variants we did not receive
- Pages blocked by authentication, bot protection, or technical failure
The free/paid line
Enough evidence to judge us before you pay.
Free diagnosis
The primary hypothesis, its supporting observations, and one complete evidence-backed finding.
Full report · $29 once
Remaining findings, specific changes and applicable rewrites, the prioritized plan, eligible competitor/pricing analysis, and PDF. No subscription.
If the paid report lacks specific cited evidence from the audited site, email us within seven days for an evidence-quality refund. This does not promise agreement or conversion outcomes.
Ready for a second opinion?
Put your public marketing site on the examination table.
You will see the primary diagnosis and one full finding before deciding whether to unlock the complete report.
Diagnose my site